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Intensive. Practical. Transformative.
Topics Covered:
Introduction to Digital Marketing
Digital vs. Traditional Marketing
Understanding Customer Behavior Online
Marketing Funnels and Buyer Personas
Overview of Digital Channels
Tools for Digital Marketers
Case Studies and Industry Insights
Learning Outcomes:
Gain a foundational understanding of digital marketing concepts and practices.
Learn how to develop a customer-centric marketing strategy.
Hands-on Activities:
Create a marketing funnel for a hypothetical business.
Define buyer personas for different industries.
KEY SKILLS:
#fundamental
#DigitalMarketing
#Marketing Research
USING TOOL :
KEY SKILLS:
#Content Marketing
#Email Marketing
#Landing Pages
Topics Covered:
Importance of Content in Digital Marketing
Types of Content: Blogs, Videos, Infographics, etc.
Content Creation and Copywriting Tips
Content Distribution Strategies
Measuring Content Performance
Learning Outcomes:
Develop skills to create compelling, shareable content.
Learn to align content strategies with business goals.
Hands-on Activities:
Write a blog post optimized for SEO.
Create a viral-worthy video script.
Topics Covered:
Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, etc.)
Creating Effective Social Media Campaigns
Community Management and Engagement
Paid Advertising on Social Media
Analytics and ROI Measurement
Learning Outcomes:
Learn how to craft engaging social media content.
Develop paid social media campaigns to maximize ROI.
Hands-on Activities:
Plan a 30-day content calendar for a brand.
Launch and monitor a Facebook/Instagram ad campaign.
USING TOOL :
KEY SKILLS:
# Optimization
Reporting
USING TOOL :
KEY SKILLS:
# Influencer Marketing
#Social Media Advertising
Topics Covered:
Introduction to Pay-Per-Click (PPC) Advertising
Setting Up Google Ads Campaigns
Keyword Match Types and Bidding Strategies
Writing Effective Ad Copy
Campaign Optimization and A/B Testing
Understanding Metrics: CTR, CPC, and Conversion Rate
Learning Outcomes:
Learn to set up and manage profitable PPC campaigns.
Understand how to optimize campaigns for better results.
Hands-on Activities:
Create a Google Ads campaign for a local business.
Perform an A/B test on ad creatives.
Topics Covered:
Fundamentals of Email Marketing
Crafting High-Converting Email Campaigns
Email Automation and Drip Campaigns
Building and Segmenting Email Lists
Compliance with Email Marketing Laws (e.g., GDPR)
Tools: Mailchimp, ActiveCampaign, etc.
Learning Outcomes:
Build effective email campaigns to nurture leads.
Master email segmentation and personalization techniques.
Hands-on Activities:
Design a drip email sequence for a product launch.
Analyze email campaign performance using tools.
USING TOOL :
KEY SKILLS:
# Optimization
Reporting
USING TOOL :
KEY SKILLS:
# Influencer Marketing
#Social Media Advertising
Topics Covered:
Introduction to Web Analytics
Setting Up Google Analytics and Google Tag Manager
Tracking Key Performance Indicators (KPIs)
Creating Dashboards and Reports
Understanding Traffic Sources and User Behavior
Conversion Rate Optimization (CRO)
Learning Outcomes:
Measure and analyze the effectiveness of digital campaigns.
Learn to make data-driven marketing decisions.
Hands-on Activities:
Set up Google Analytics for a website.
Create a performance report for an ad campaign.
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