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Digital Marketing Bootcamp

ONLINE

Jan 05 – Jan 22

Sat & Sun 11:00 Am - 3:00 Pm

06

MONTH COURSE

Become a Digital Marketer

GRADUATE SUCCESS

90%+

hiring rate globally within 180 days of graduating

Cutting-edge curriculum

Connect with top employers

World-class career services

Digital Marketing Bootcamp Online: Your Accelerated Path to Digital Mastery

🚀 Transform Your Career from Anywhere, Anytime

Are you ready to become a digital marketing powerhouse without leaving your home? Our Online Digital Marketing Bootcamp is your express ticket to professional success – designed for ambitious learners who want maximum impact in minimum time.

 Intensive. Practical. Transformative.

Certifications

Who Should Attend?

Who Should Attend?

Comprehensive Curriculum Module Breakdown:

Digital Marketing Foundations

Topics Covered:

  • Introduction to Digital Marketing

  • Digital vs. Traditional Marketing

  • Understanding Customer Behavior Online

  • Marketing Funnels and Buyer Personas

  • Overview of Digital Channels

  • Tools for Digital Marketers

  • Case Studies and Industry Insights

Learning Outcomes:

  • Gain a foundational understanding of digital marketing concepts and practices.

  • Learn how to develop a customer-centric marketing strategy.

Hands-on Activities:

  • Create a marketing funnel for a hypothetical business.

  • Define buyer personas for different industries.


 

KEY SKILLS:

#fundamental

#DigitalMarketing

#Marketing Research

USING TOOL :

wordpress website

KEY SKILLS:

#Content Marketing

#Email Marketing

#Landing Pages

Content Marketing Mastery

Topics Covered:

  • Importance of Content in Digital Marketing

  • Types of Content: Blogs, Videos, Infographics, etc.

  • Content Creation and Copywriting Tips

  • Content Distribution Strategies

  • Measuring Content Performance

Learning Outcomes:

  • Develop skills to create compelling, shareable content.

  • Learn to align content strategies with business goals.

Hands-on Activities:

  • Write a blog post optimized for SEO.

  • Create a viral-worthy video script.

Social Media Marketing Strategies

Topics Covered:

  • Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, etc.)

  • Creating Effective Social Media Campaigns

  • Community Management and Engagement

  • Paid Advertising on Social Media

  • Analytics and ROI Measurement

Learning Outcomes:

  • Learn how to craft engaging social media content.

  • Develop paid social media campaigns to maximize ROI.

Hands-on Activities:

  • Plan a 30-day content calendar for a brand.

  • Launch and monitor a Facebook/Instagram ad campaign.

USING TOOL :

KEY SKILLS:

# Optimization

Reporting

USING TOOL :

KEY SKILLS:

# Influencer Marketing

#Social Media Advertising

Google Ads & PPC Advertising

Topics Covered:

  • Introduction to Pay-Per-Click (PPC) Advertising

  • Setting Up Google Ads Campaigns

  • Keyword Match Types and Bidding Strategies

  • Writing Effective Ad Copy

  • Campaign Optimization and A/B Testing

  • Understanding Metrics: CTR, CPC, and Conversion Rate

Learning Outcomes:

  • Learn to set up and manage profitable PPC campaigns.

  • Understand how to optimize campaigns for better results.

Hands-on Activities:

  • Create a Google Ads campaign for a local business.

  • Perform an A/B test on ad creatives.

Email Marketing Techniques

Topics Covered:

  • Fundamentals of Email Marketing

  • Crafting High-Converting Email Campaigns

  • Email Automation and Drip Campaigns

  • Building and Segmenting Email Lists

  • Compliance with Email Marketing Laws (e.g., GDPR)

  • Tools: Mailchimp, ActiveCampaign, etc.

Learning Outcomes:

  • Build effective email campaigns to nurture leads.

  • Master email segmentation and personalization techniques.

Hands-on Activities:

  • Design a drip email sequence for a product launch.

  • Analyze email campaign performance using tools.

Email Marketing Strategies

USING TOOL :

KEY SKILLS:

# Optimization

Reporting

Web Analytics & Performance Tracking

USING TOOL :

wordpress website

KEY SKILLS:

# Influencer Marketing

#Social Media Advertising

Web Analytics & Performance Tracking

Topics Covered:

  • Introduction to Web Analytics

  • Setting Up Google Analytics and Google Tag Manager

  • Tracking Key Performance Indicators (KPIs)

  • Creating Dashboards and Reports

  • Understanding Traffic Sources and User Behavior

  • Conversion Rate Optimization (CRO)

Learning Outcomes:

  • Measure and analyze the effectiveness of digital campaigns.

  • Learn to make data-driven marketing decisions.

Hands-on Activities:

  • Set up Google Analytics for a website.

  • Create a performance report for an ad campaign.


 

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Digital Marketing Basics Course Overview

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Available Bootcamp course schedule

Limited Time Launch Offer

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Certification & Recognition