Digital marketing course for beginners

Master Digital Marketing with Industry Experts

Are you ready to kick start your journey into the world of digital marketing? Our Digital Marketing Course for beginners offers a comprehensive and practical learning experience designed for individuals with no prior knowledge. With expert-led online classes, you’ll acquire the essential skills to grow businesses online, expand your career prospects, and unlock various opportunities. This course is the perfect stepping stone into the digital marketing field if you are an entrepreneur, student, or career switcher.

Why Choose Our Digital Marketing Course?

Beginner-Friendly Curriculum

Tailored for those starting from scratch, our course gradually builds your expertise.

100% Online Learning

Attend classes from anywhere, anytime, ensuring flexibility for working professionals and students.

Expert Mentorship

Learn from industry leaders with years of experience in digital marketing.

Placement Support

Get job-ready with resume-building sessions, interview prep, and exclusive placement assistance.

Affordable Fees with Flexible Payment Options

Quality education at a budget-friendly cost.

Networking Oppurtunities

Gain insights from industry experts and employers through events.

Who Should Take This Course?

Unlock the power of SEO and transform your future! Whether you’re a student kickstarting a career in digital marketing, a freelancer looking to provide expert SEO services, a business owner eager to drive more customers to your website, or a marketer aiming to stay ahead with advanced skills, our specialized SEO training is your pathway to success. Dive in and master the art of search engine optimization tailored to your goals!

Students Enrolled
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Placement Partners
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Mentors Support
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What You’ll Learn

You will learn to leverage digital platforms to create, implement, and measure impactful marketing campaigns. Key topics typically covered include Search Engine Optimization (SEO), Social Media Marketing, Content Creation and Marketing, Email Marketing, Pay-Per-Click Advertising (PPC), and Web Analytics.

Students will gain insights into how to identify target audiences, choose the most effective platforms, and craft strategies to engage customers and drive sales.

  • Topics Covered:
    • What is digital marketing?
    • Digital vs. Traditional Marketing
    • Digital marketing channels and types
    • Marketing funnel basics
  • Outcomes:
    • Understand the role of digital marketing in business
    • Identify key channels for different business goals
  • Submodules:
    • On-Page SEO:
      • Keyword research (tools and strategies)
      • Meta tags, URL structure, content optimization
    • Off-Page SEO:
      • Link-building techniques (backlinks, guest posts)
      • Local SEO and Google My Business
      • Competitor analysis
    • Technical SEO:
      • Site speed, mobile optimization, schema markup
  • Outcomes:
    • Plan and execute an SEO strategy
    • Optimize a website for search rankings
  •  
  • Submodules:
    • Creating content for Facebook, Instagram, LinkedIn, Twitter, and YouTube
    • Social media advertising (ad formats, targeting)
    • Influencer marketing and collaborations
  • Outcomes:
    • Design effective social media campaigns
    • Measure engagement and conversions
  •  
  • Submodules:
    • Google Ads campaign creation (Search, Display, Video)
    • Keyword bidding strategies and budget optimization
    • Analytics: Measuring ROI and KPIs
  • Outcomes:
    • Run profitable ad campaigns
    • Interpret performance metrics
  •  
  • Topics Covered:
    • Content strategy and planning
    • Blogging and long-form content creation
    • Writing ad copy and CTAs
  • Outcomes:
    • Create engaging content tailored to specific audiences
    • Plan a content calendar
  •  
  • Topics Covered:
    • Selling on platforms (Amazon, Flipkart, Etsy)
    • Running ads for e-commerce
    • Conversion rate optimization
  • Outcomes:
    • Drive e-store traffic and sales
    • Manage product listings
  •  
  • Topics Covered:
    • Google Analytics (traffic, goals, and conversions)
    • Data interpretation and visualization
    • Creating actionable reports
  • Outcomes:
    • Analyze marketing performance
    • Use insights to improve campaigns
  •  
  • Topics Covered:
    • WordPress basics (themes, plugins)
    • Landing page creation for marketing campaigns
    • Website security and maintenance
  • Outcomes:
    • Build and manage basic websites
    • Create landing pages for lead generation

What You Will Get

Offerings TDA Upskilling TDA Premium Upskilling
Live Sessions 26+ Sessions 26+ Sessions
Recorded Classes with Lifetime Access 140+ Hours 140+ Hours
Projects/Assignments 13+ Total 13+ Total
Internship Opportunities at MuLearn
Karma Points for Active Participation
9+ Certifications from Industry Leaders
Placement Assistance & Career Guidance
AI-Powered Resume Review
AI-Powered LinkedIn Review
LinkedIn Optimization Module
Generative AI for Marketing Insights
Access to Self-Paced Growth Hacking Modules
One-on-One Career Transition Support
Exclusive Perks & Community Access
Simulations for Real-World Scenarios

Our Placed Students

Certifications & Career Opportunities

  • Certifications: Receive an industry-recognized certificate upon completion.
  • Career Roles: Digital marketing executive, SEO analyst, content strategist, and more.
  • Opportunities: Work with leading agencies or freelance for global clients.

06

MONTH COURSE

Become a Digital Marketer

GRADUATE SUCCESS

90%+

hiring rate globally within 180 days of graduating

Cutting-edge curriculum

Connect with top employers

World-class career services

Digital Marketing Course Modules

  SEO Basics and Advanced Techniques

  • Master on-page and off-page SEO strategies.
  • Learn how to optimize websites for search engines and drive organic traffic.
  • Discover advanced tools like Google Analytics and SEMrush for data-driven insights.

 Social Media Marketing (SMM)

  • Understand the power of social platforms like Instagram, Facebook, and LinkedIn.
  • Create engaging campaigns and measure success through analytics.

 Pay-Per-Click Advertising (PPC)

  • Dive into Google Ads and Bing Ads.
  • Create cost-effective campaigns that generate measurable results.

 Email Marketing

  • Build email campaigns that nurture leads and convert prospects into customers.
  • Use tools like Mailchimp and HubSpot for automation.

 Content Marketing and Copywriting

  • Learn to craft compelling content for blogs, videos, and social media.
  • Develop skills to attract, engage, and retain target audiences.

 Analytics and Reporting

  • Gain proficiency in tracking campaign performance.
  • Use Google Data Studio to present insights visually.

 

  Email Marketing

  • Build email campaigns that nurture leads and convert prospects into customers.
  • Use tools like Mailchimp and HubSpot for automation.

  Content Marketing and Copywriting

  • Learn to craft compelling content for blogs, videos, and social media.
  • Develop skills to attract, engage, and retain target audiences.

  Analytics and Reporting

  • Gain proficiency in tracking campaign performance.
  • Use Google Data Studio to present insights visually.

USING TOOL :

KEY SKILLS:

#Copywriting

#Digital Strategy

#Content Writing

#Customer Journey

Search Engine Marketing

  • Understanding search engine algorithms and ranking factors
  • Keyword research and optimization techniques
  • On-page and off-page SEO strategies
  • Pay-per-click (PPC) advertising campaigns

 

USING TOOL :

KEY SKILLS:

# SEO

#SEM

#Structured Data

Master the Digital Marketing Tools

Testimonials from Past Students

TDA Academy’s SEO course helped me optimize my website, and now I rank #1 on Google!

Priya K Clothing Business Owner
Fathima Basheer Product Designer

The practical projects gave me the confidence to handle client SEO campaigns professionally.

The SEO course was a game changer for me. The hands-on projects and expert guidance helped me land my dream job!

Anju Nair Product Designer

FAQ'S

Yes, the course starts with the basics and gradually covers advanced concepts, making it ideal for all levels.

The course duration is 4 to 6 weeks, depending on the selected format.

Yes, you’ll get the opportunity to work on live websites and analyze real-time data.

You’ll master tools like SEMrush, Ahrefs, Google Analytics, Google Search Console, and more.

Yes, you’ll receive a recognized SEO certification upon successful completion.

 Not at all! This course is beginner-friendly, and we start with the basics.

We have arranged classes according to the flexibility of the students. There are weekend classes for working professionals whereas there are daily classes for regular students.

Enroll Today and Take the First Step Toward Digital Marketing Success

Limited Seats Available – Reserve Yours Now!

Don’t miss your chance to gain a competitive insights in digital marketing. Take control of your future with TDA Academy’s proven training programs.

 

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